4 hour Business Simulation intervention carried out at the HUL - National Finance Conference for 160 Top Finance Executives at Amby Valley City, Lonavala. The spectacular simulation intervention had the top brass at Hindustan Unilever Ltd. engaged in a role play, as board of directors of virtual companies in an experiential strategic decision making environment.
Each company, controlled by a group of 8 people, through a series of critical and carefully made cross-functional decisions in various areas such as marketing, finance, operations, R&D etc. a competitive scenario had to be steered to profitability through achieving maximum SHV or shareholder value. The participants were tested on various apparent factors of running a corporate enterprise including budgeting, ROI, ROE, along with subtleties like stress & time management and team work.
HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.
With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall's and Pureit.
The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world's leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL. (as on: www.hul.co.in)
