Smartsims - Music2Go

Music2Go: Marketing Simulation

Music2Go (M2G) is a computer-based marketing simulation. It is being used as an interactive tool to enhance the integration and learning of the basic concepts of marketing in a simulation based on real world industry data. Music2Go will give participants the opportunity to have practical hands on experience at making critical marketing decisions and seeing the outcome in a live, interactive case study.

Participants take over an MP3 Player division of a large Consumer Electronics Corporation. The division was created to launch an assault on the MP3 Player market and participants have the opportunity to formulate their Sales, Marketing and Distribution strategy. The challenge is to build their firm into the leading player in the market.

Benefits to Participants

• Participants will make all the key functional decisions involving Price, Sales Forecasts, Advertising, Promotion Activities, Distribution, and R&D, just like Sales & Marketing Executives in the real world.
• Each decision period, participants will undertake Market Research and analyze Market Data to formulate their own Strategic Marketing Plan, while keeping to a fixed Marketing Budget.
• Participants compete against others in their course in an online multiplayer environment. The competitive nature of Music2Go makes the simulation so enjoyable for participants, while encouraging involvement and learning in a way that no other teaching methodology can.
• Music2Go uses a dynamic marketplace so that participants must continually analyze the changing market and understand the needs of their customers, therefore will reinforce the importance of planning, implementation and evaluation of strategy.
• Participants will be introduced to the 4 P's of Marketing covering the concepts of Product, Price, Promotion, and Place (Distribution). They will initially be responsible for a single product but as the simulation progresses they will have the opportunity to be involved in Product Development to release new products into the emerging markets.