Smartsims - MikesBikes Intro

MikesBikes – Intro: Introduction to Business Simulation

Introduction to business simulation progressively steps users through fundamental business decisions and strategy. Reinforcing knowledge and developing skills as they manage their own company. Through our interactive interface participants will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines. The competitive element of MikesBikes encourages participants to understand these principles and have fun doing it!

MikesBikes-Intro is being successfully used in General Business and Marketing Courses throughout the World to introduce the key concepts of business. Participants around the World have thoroughly enjoyed MikesBikes and continue to inform us it's the highlight of the program!

Benefits to Participants

• MikesBikes-Intro is an introduction to business simulation that teaches students the key concepts of business as they run their own company within an online industry, competing against other students within their course.
• Students start as Advertising/Brand Managers of a Manufacturing company and get hands-on experience making Pricing, Marketing and Production decisions.
• As each decision period progresses students will be given more control over their company, becoming responsible for Distribution, Operations, Product Development, and Financial decisions.
• Students analyze real financial reports and market data.
• Formulate a comprehensive strategy, starting with a single product focus. As the simulation progresses students can develop new products and release these into emerging markets.
• Students compete against others in their course in an online multiplayer environment. The competitive nature of MikesBikes makes the simulation so enjoyable for students, while encouraging involvement and learning in a way that no other teaching methodology can.
• MikesBikes uses a dynamic marketplace so that students must analyze the changing market and understand the needs of their customers, therefore reinforcing the importance of planning, implementation and evaluation of strategy.