Smartsims - MikesBikes Advanced

MikesBikes – Advanced: Strategic Management Simulation

MikesBikes-Advanced is Smartsims premier strategic management simulation, combining practical hands-on decision making with real world modeling. Participants learn the key concepts of business strategy as they run their own company within an online industry, competing against other participants.

Through this interactive interface participants will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines. The competitive element of MikesBikes encourages participants to understand these principles and have fun doing it!

Benefits to Participants

• Participants form the management team of a Manufacturing company making all the key functional decisions involving Price, Marketing, Distribution, Finance, Operations, HR, and R&D
• Participants analyze real financial reports and market data. MikesBikes-Advanced also has detailed Operations and Cost Accounting reports.
• Formulate a comprehensive strategy, starting with existing product. Then adapt as participants develop new products for emerging markets.
• Participants compete against others in their course in an online multiplayer environment. The competitive nature of MikesBikes makes the simulation so enjoyable for participants, while encouraging involvement and learning in a way that no other teaching methodology can.
• MikesBikes uses a dynamic marketplace so that participants must continually analyze the changing market and understand the needs of their customers, therefore will reinforce the importance of planning, implementation and evaluation of strategy.
• Takeovers / Mergers and Acquisitions (optional). Face a greater challenge by buying competitors and dealing with their management teams.